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A twenty year origin story
Twenty years ago as university masters students, we bonded over the question, 'How can we design a world that better fits the needs of the people who live in it?' This shared idea defined our careers; Christopher, from social science to experience designer, and Anna, from law to business analyst. Our working partnership began when we were hired separately, by chance, to work on the same complex project. We had an epiphany. Between us, we each brought the skillsets to understand both people, and the organisations and technologies that serve them. Cognitive Ink was born.
The name ‘Cognitive Ink' was one of many domain names we've had for years. Over time, we let the other names go, leaving just 'Cognitive Ink' behind. We just couldn't shake it. There was something interesting about the combination of 'Cognitive' (mind) and 'Ink' (writing). It had so many different implications. The play on 'Ink' versus 'Inc' was pretty funny as well. In the end, it was the only choice that resonated with us. We also wanted a name which could change its meaning as we changed.