Hello!

We’re Cognitive Ink

We build research-led experience maps, that guide organisations to useful, usable and valuable products, services and experiences.

We’re small-but-mighty. Which means products, services and experiences we’ve researched and designed have changed lives, won awards and improved the services and value of organisations across the world.

Founded in 2013

Having stood the test of time, we wanted to offer research-led experience design with a difference, using visual and easy-to-understand ways of breaking down and solving complex problems.

165+ Projects

Hundreds of projects completed across domains spanning built environment, financial services, manufacturing, healthcare and logistics.

70+ Clients

Including businesses and government-funded organisations, startups and established well-known names. Our clients span the global, including Australia, New Zealand, Singapore, the UK and the US. Including: AMP, Sanofi, Aurecon, Healthdirect Australia, Australian Taxation Office, FibreTrace and more

Cognitive Ink at a glance

A twenty year origin story, before the story

Twenty years ago at university, we formed a common facination, 'How can we design a world that better fits the needs of the people who live in it?' This shared interest shaped our later careers. Christopher, moved from psychology into user research, usability and experience design. Anna moved from law into business analyst and service design.

Cogniive Ink was born when we were hired separately, by chance, to work on the same complex project.

We had an epiphany. 

Between us, we each brought the skillsets to understand people, their needs, experiences and the organisations and technologies that serve them. 

Cognitive Ink was born.

Cognitive Ink- It’s all in the name

We picked our name because we liked the combination between ‘Cognitive’ (mind, thinking) and ‘Ink’ (to write, draw or make marks) come together to mean thinking made real, turned to ink on a page to help people make sense of better products, services and experiences.

Get to know your guides, Christopher & Anna, twenty year veterans in human centred design

As co-founders, we assess, manage and provide the core work on any project, scaling with a network of hand-selected team members when required. It keeps our quality at 100% every time.

  • Christopher, is a User Researcher, Service & Experience Designer. He focuses on people, their behaviour and context. He has a Masters in Psychology and a Post graduate Certificate in Human Factors. He initially learned his craft consulting with some of Australia’s  first usability and  experience design companies.

  • Anna, is a Strategic Business Analyst and Service Designer. She specialises untangling business and technology. She has a Bachelor of Arts, Bachelor of Laws (business law), Master of Laws (Honours) (technology law) and Certifications in Business Analysis and Financial Analysis. Anna formed her skills working as a business analyst and service designer for one of Australia’s most prestigious banks.