Your future untangled, and made exceptional, through Human Centred Design
You want to innovate a product, software application, transactional website, service, experience or even entire organisation, and you want the future to be exceptional (as well as safe, high-performing, engaging, easy-to-use, compliant, efficient, valuable and more).
But it’s proving challenging to make sense of what the future looks like.
Where to start, or how to finish? Who to talk to? How to make sense of it all?
With a small giant’s worth of Human Centred Design, delivered by a friendly and engaging team with more than twenty years specialisation in Service and Experience Design.
13 years
Cognitive Ink was co-founded in 2013 to bring the best of psychology, business analysis and systems thinking to bear on Human Centred Design.
165+ projects
Award winning projects in engineering, banking, insurance, financial services, manufacturing, software systems, healthcare, logistics and more.
70+ clients
Clients include government, startups, NGOs and commercial organisations across Australia, New Zealand, Singapore, the UK and the US.
Melbourne based
Based in Melbourne, serving clients across Australia and beyond.
Our services
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Strategic Insight
Explore a future vision of services, experiences or entire organisations.
Using: Job, task and context exploration, Futures research.
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Usability Testing & User Research
Learn what your customers, users, employees, citizens or other stakeholders need and discover how a service or experience actually works.
Using: Policy research, Experience evaluations, Usability testing, Ethnography and Interviews.
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Service & Experience Design
A picture paints a thousand words. See how your future service and experience works better using visual maps, prototypes and cost-effective ways of bringing services and experiences to life.
Using: Journey mapping, Service design, Business modelling, Process analysis, Concept prototyping, Wireframes.
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Facilitation & Capability Building
The team that pulls together, pulls far. We enrich your team when taking on new challenges with helping everyone up-skill and get on the same page.
Using: HCD Training, Facilitation, New Ways of Working, Stakeholder engagement, Prioritisation and Storytelling.
Co-founders bring twenty years of Human Centred Design experience to your project
Co-founder Christopher is a Researcher, Experience and Service Designer. He holds a Masters in Psychology (Honours) and a postgraduate Certificate in Human Factors. He spent a decade with some of Australia’s first Usability and Experience Design (UX) companies before founding Cognitive Ink in 2013.
We start small and scale to meet client needs, using a network of expert partnerships, built over decades.
Co-founder Anna is a Business Analyst and Service Designer. A specialist in bridging technology with business and regulatory environments, Anna spent a decade as a Lead IT Business Analyst at the investment banks Babcock & Brown and Macquarie Bank, before joining Christopher to create Cognitive Ink.
A qualified lawyer, Anna holds a Bachelor of Laws (focusing on Business Law) and a Master of Laws (Honours) (focusing on Technology Law), as well as Certifications in Business Analysis and Financial Analysis.
“You two are the king and queen of design research. It’s not just about your insights, it’s how you lift them up and bring them into the business. You never fail to astound me.”
~Maureen Thurston
Acting Director of Design Factory at Swinburne University of Technology Melbourne, Former Chief Experience Officer of Aurecon, and Chair Emeritus of Good Design Australia
Trusted by leading Australian organisations
Past projects
Cognitive Ink’s Fieldnotes
Bite-sized thoughts on Human Centred Design
Drop us a line
Send a message and we’ll book a no-obligation chat where we can get to know each other, exchange ideas and generally make sense of the fit.
